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Error in (Qualitative) Research
It should be pretty obvious from my earlier posts that I am a big believer in the idea that research design is governed by core principles that apply to everything we do. I believe that it is not good...
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The Illusion of Our Research Data
Don’t get too married to your research data because it may just be an illusion. That is the premise of Jonah Lehrer’s captivating article in The New Yorker magazine (“The Truth Wears Off: Is there...
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The Vagueness of Our Terms: Are Positive Responses Really That Positive?
John Tarnai, Danna Moore, and Marion Schultz from Washington State University presented a poster at the recent AAPOR conference in Phoenix titled, “Evaluating the Meaning of Vague Quantifier Terms in...
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Selection Bias & Mobile Qualitative Research
When I conduct a face-to-face qualitative study – whether it is a group discussion, in-depth interview, or in-situ ethnography – I am taking in much more than the behavior and attitudes of the research...
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Importance of Nonresponse in Qualitative Research
Nonresponse and non-response error is more than a quantitative issue. While qualitative researchers may shudder at the thought, the typically-ignored impact of nonresponse is just as important in the...
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